Archive for the ‘CG’ Category
Nike : The next level
I can say this project was great fun, watching the edit evolve and seeing it alive was a great opportunity and felt very lucky to be part of it, Probably the best bit is the fact that the effects were there to drive the commercial and immerse you in the game which is the ultimate goal of it so if there is a key role to fit is this one creating the stadiums and populating them with crowds.
JCPenny : Crowdsurfing
A fun project done in Los Angeles office for JCPeeney where choreography was the name of the game, maintaining the crowd still yet alive and being able to pass people from hand to hand. Very interesting technical exercise for beautiful and playful commercial.
Puma : Speed legs
Probably the project from hell for every single CG artist, cloth, motion capture, facial scanning, skin, famous and recognizable characters, grass, effects to stop a train, crowds of impossible scale, crazy mechanical legs attached to humans, one single full game with 22 players plus extras and to make it worse, one single camera move set in the future.
Guinness : Tipping Point
A wonderful idea for one of the best brands in the world, executed in a fabulous way with some little help from post-production effects, not much though.
Jeep : Heritage
A clearly gorgeous idea of looking to history of a legend like Jeep with the history of our modern world. Truly a pleasure to work on this project although I must confess it was very hard to deliver 12 cars in such extreme conditions recreating the look of each particular film.
Rexona : Synchronicity
Probably the first one single take job i have done and loads of fun and creative challenges, from on set supervision to how to resolve different pack shots and various cut downs.
Virgin Trains : Apache
A project that has been turned onto great fun and now has become one to watch, not only the arrows are CG but the train too. There was quite a huge compositing task behind this complex job, not only for the sake of safety of the actors but also technical reasons and legal limitations. Let’s say a horse would never gallop side by side the train while a stunt man jumps to it, not even with a rig… and yes, in the past this was done for real because there was not an army of lawyers behind but nowadays that [...]
Orange : Animals
This is one of those really complex and exciting projects I have worked, and although it looks minimal work the fact is that it is just the opposite as everything is CG in this batch of 12 commercials.
Citroen : Carbot
The second release of a great project where a robot incarnation has been revamped from scratch. It was a huge task in the motion capture side of the project as the ice is very reflective surface and the amount of surface to cover was really big.
Thorntons : Save my bacon
A really complex fully CG project that has been a refreshing opportunity to do a bit of character animation and put the visuals to the test trying not to copy anyone, but develop a different look for this kind of projects.
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