A complex job in which we developed not only a visual style and language but a whole set of techniques and tools to achieve those abstract beautiful lines and color.
Car rotoscoping was pretty hardcore on this one as we had to put the reflections back in, of course the space was lit for the car so as you can imagine theres were very few places for tracking markers both in the space and the car.
Interestingly enough the architecture of the space was really built in high detail by assembling varied blocks of streets and buildings which together setup this very long stretch of the city.
Also interesting was the particle system which had to be scripted and directed in a very complex way, furthermore there was some very nasty reflection bugs but we managed to put it together after lots of swearing.
Director: Pleix Agency: Leo Burnett Detroit Production: Furlined Task: Lead artist on Swarm