Puma 'Powered by fans'

What a joy being being able to shoot at Arsenal with these elite athlets which, by the way, are quite grounded to Earth.

This project was one of those focused jobs in which we can work on this one effect carefully and support the story as well as possible. In this case, the story of how Arsenal terrific fans power their team.


The aim was to produce a ligthting bolt of Arsenal energy which was constructed as a mix of lighting bolts of big and small scale to produce their own signature.


This was achieved with a mix of 3D elements and 2D elements composited expertly in Nuke.



We utilised a few in-camera techniques and mixed real live lightning with CG one that we could control.


Director: Chris Balmond
Agency: Puma
Production: Somesuch
Task: VFX Supervisor

Jordi Bares Written by:

Jordi Bares is a Creative Director/VFX Supervisor working for Framestore on some amazing projects.