Mclaren 'Raise your limits'

A dream come true (kind of), doing a commercial for McLaren.

As you can imagine, I love cars, these machines enbody all the engineering and art at its most developed and daring to produce the ultimate sensation, the ultimate driving experience.


Anyway, I did kickstart the project approaching the previsualization to test how readable the text was and determined the sizes along with helping planning the camera match move what was done by the amazing guys at Glassworks.

Still Still

But I miss being on set and driving in the car with Bruno Senna… that would have been EPIC!



Director: Richard De Aragues
Production: Carnage Films
Task: Previsualization

Jordi Bares Written by:

Jordi Bares is a Creative Director/VFX Supervisor working for Framestore on some amazing projects.