Adidas 'The Spark F50'
A great experience on creative design for a great brand where we were trying to develop a different style of visuals, more dramatic, more intense, very like a comic book.
May 28, 2009
2 min read
Director: Rupert Sanders
Agency: 180 Amsterdam
Production: MJZ London
Client: Adidasunusually
From painting frames using the same techniques from comics to colour correcting unusually, this job was all about a different approach, enhanced stadiums, tons of crowds and more… it was all a huge challenge.
Stadiums, crowds, loads of set extensions and some matte painting work to make sure we enhance the world where our hero is set.
In terms of lighting, the director and the director of photography set up a super strong look that, later on the grading session, was enhanced to the very extreme putting us on this new world. Overall, we had to be very careful with the colour as everything we did was later corrected towards the main grade, which, as you can see in the image, is pretty strong. The grass was actually green and we put it brown!
As you can see, the stadium has four tiers, which are not there; we had to convert a two-tier stadium into a four-tier one, plus change all the lighting so it looked lit from the very top.
Shots like this were enhanced heavily, but the matte painting artist was able to portray this look of a very run-down cityscape. Actually, this is the main avenue in Barcelona, called Diagonal, and as anyone who has been there knows, it looks pristine.
All in all was a very interesting project, especially in the very early stage where the director and I were discussing the language of the project, finding references and setting the ground for the whole look.
