Mono by KUSA Projects
27 Posts

BTS

A collection of various projects' behind-the-scenes information, trying to demystify the use of VFX in its supporting role for the story.

27 Posts

Latest posts(27)

Miracle-Gro 'The Glovers'
Miracle-Gro 'The Glovers'

What does it take to make a CG character forget it's CG? For this Miracle-Gro campaign, directed by Alex Boudin through Rogue for agency Girl & Bear. One of the most rewarding projects we've had the pleasure of building.

by Jordi Bares Mar 27, 2026
Zedd 'Lucky'
Zedd 'Lucky'

It’s always a pleasure to collaborate with friends, so when Carl Addy and Ben Smith at The Mayda Collective approached us, we jumped at the chance.

by Jordi Bares Sep 30, 2024
WWC 'Strings'
WWC 'Strings'

Considering that one in every two people will be diagnosed with cancer in their lifetime, I can't think of a more relevant campaign I have been part of. This is not a distant statistic — that's colleagues, friends, family members, and quite possibly you or me.

by Jordi Bares Feb 02, 2024
Lego 'Animals'
Lego 'Animals'

Dog — Light, Contact, and Characters We Didn't Want to Let Go

by Jordi Bares Jul 16, 2023
Lego 'McLaren'
Lego 'McLaren'

Race — Physics, Snow, and a Car I've Always Loved

by Jordi Bares Jul 16, 2023
Lego 'Holiday'
Lego 'Holiday'

I felt truly honoured to have the opportunity to be trusted to work with Disney's most beloved character, Olaf, in what is surely a great adventure with Lego, snow and a bunch of amazing kids.

by Jordi Bares Jul 16, 2023
Lego 'Play is your Superpower'
Lego 'Play is your Superpower'

A 5 minute extravaganza featuring lots of LEGO assets, Disney's Olaf and Marvel's Baby Groot, in what is the adventure of the year.

by Jordi Bares Jul 16, 2023
Vodafone 'Greener Together'
Vodafone 'Greener Together'

A beautifully story with exquisite cinematography for Vodafone.

by Jordi Bares Sep 17, 2021
McDonald's 'My Rewards'
McDonald's 'My Rewards'

We are delighted to have been part of this lovely piece with director Simon Willows and McDonald’s, bringing to life their vision of a modern 8bit game.

by Jordi Bares Aug 19, 2021
Levi's 'Buy Better'
Levi's 'Buy Better'

The latest Levi's global campaign was filmed in the middle of Covid.

by Jordi Bares Apr 07, 2021
Champions League 'Rebrand'
Champions League 'Rebrand'

A great experience working on the design for the UEFA Champions League brand identity package, from the main film to graphics and graphics kit.

by Jordi Bares Jul 18, 2020
Fairy 'Bizzie'
Fairy 'Bizzie'

This is one of those projects that highlights the power of bold creative direction and client ambitions in the sense that, revamping an iconic character that has stood the test of time is never as simple as it looks and take lots of guts and trust to make it.

by Jordi Bares Jun 22, 2020
WSJ 'Read Yourself Better'
WSJ 'Read Yourself Better'

A wonderfully clever campaign for us to reflect on what we read and how it influences us.

by Jordi Bares Nov 13, 2019
Money Supermarket 'Bears'
Money Supermarket 'Bears'

Another hilarious proposition in which a gang of bears chase a man through the jungle.

by Jordi Bares Sep 04, 2019
Money Supermarket 'Clouds'
Money Supermarket 'Clouds'

Changes are we all recognise the feeling of endless bills, we helped create this journey.

by Jordi Bares Mar 10, 2019
Funding Circle 'Go Further'
Funding Circle 'Go Further'

What an opportunity to work with the super talented Antoine Bardou-Jacquet, loved it.

by Jordi Bares Oct 05, 2018
Vodafone 'Interstellar Rescue'
Vodafone 'Interstellar Rescue'

Which is the best place to do spaceships? Framestore, that is for sure.

by Jordi Bares Mar 13, 2018
M&S 'Christmas Visitor'
M&S 'Christmas Visitor'

My first project at Framestore, first project with Daniel Kleinman and a Paddington project! That is luck.

by Jordi Bares Nov 08, 2017
Weetabix 'Jack'
Weetabix 'Jack'

I am fascinated by traditional optical trickery like the ones used before visual effects.

by Jordi Bares Dec 19, 2016
H&M 'Road Trip'
H&M 'Road Trip'

What a wonderful experience to work again with Sonny London and MJZ LA on the latest H&M project featuring David Beckham and Kevin Hart on a journey to Vegas, full of accidents and laughs.

by Jordi Bares Aug 09, 2016
Visa 'Heart'
Visa 'Heart'

An enigmatic and fascinating piece by one of the best directors out there.

by Jordi Bares Mar 18, 2016
Honda 'Endless Road'
Honda 'Endless Road'

There are few projects where a director's vision is so radical, creative and demands such a technical effort as to challenge every single artist to the limit.

by Jordi Bares Jul 18, 2015
Simon 'The Ogre'
Simon 'The Ogre'

I will relish this one all my life, working with one of the best directors in the world, a brave creative team and some of the most talented artists to bring something truly special to the screen.

by Jordi Bares Apr 24, 2014
Carlsberg 'The Ride'
Carlsberg 'The Ride'

I can safely say I have been waiting years for a job like this to appear in the radar, needless to say when we were awarded the job, we were literally over the moon.

by Jordi Bares Oct 07, 2013

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