Weetabix 'Jack'
I am fascinated by traditional optical trickery like the ones used before visual effects.
Dec 19, 2016
2 min read
Director: Tore Frandsen
Agency: BBH
Production: excitement
Client: Weetabix
So it shouldn't come as a surprise that to work on this project and rely simply on particular CGI planning to inform and define the shoot, we have zero CGI to do on the project.
In this particular case was about scaling down Jack to such a level that he could comfortably sit on a bobin and eat his Weetabix.
The approach was to calculate the necessary scale relationships between the giant and him, given we had this size as a reference, but also our actor and world as a second reference. So far, trivial stuff.
![Still][2]
But calculating the lensing to get the effect right was not so obvious (not difficult either, as I can do it)
We ended up using a bonkers lens to produce the right effect... and it was super fun to see in action.
And the resulting imagery coming out of this crazy lens.
Needless to say, the footage was fantastic as we shot in a real castle and the art department, lighting and direction were first class.
Love it... Thanks for the opportunity, it was great fun to be part of it.