What does it take to make a CG character forget it's CG? For this Miracle-Gro campaign, directed by Alex Boudin through Rogue for agency Girl & Bear. One of the most rewarding projects we've had the pleasure of building.
I had the honour of joining Isusko Garcia on the art of VFX and how our industry is evolving an incredible pace, of course, we did talk about AI as well.
A total tour-de-force to craft the story, work with the footage filmed by our friends at FutureDeluxe and build the content for the biggest event in Formula 1, the Las Vegas F1 Grand Prix.
In partnership with Benenden Health and ITV, we produced a suite of three commercials positioning Benenden as the smart, cost-effective health solution for modern businesses.
I had the honour of being invited to speak at Mundos Digitales Tenerife 2025, a new edition in the Canary Islands of my favourite festival. Really excited and honoured to be part of this new effort to bring the best speakers to Spain.
To Cloud or not to cloud
A five-minute-long keynote for the most important Social Media conference, where Miquela addresses the audience on a large screen, probably the biggest task was the fact that we couldn't hide anywhere at all, no cuts, no nothing... just pure performance transfer.
Considering that one in every two people will be diagnosed with cancer in their lifetime, I can't think of a more relevant campaign I have been part of. This is not a distant statistic — that's colleagues, friends, family members, and quite possibly you or me.
The concept of Lil Miquela's transformation and her journey of self-discovery was mesmerising, even on paper. The VFX work required for this project was substantial, not only for our hero, the iX2 vehicle, but also for our protagonist, Lil Miquela.
I felt truly honoured to have the opportunity to be trusted to work with Disney's most beloved character, Olaf, in what is surely a great adventure with Lego, snow and a bunch of amazing kids.
