Lufthansa 'All it takes is a yes'
All it takes is a Yes – Lufthansa and Serviceplan inspire to make travel dreams come true
Dec 20, 2024
3 min read
Director: Niclas Larsson
Prod. Company: Iconoclast Germany
Agency: ServicePlan
Client: Lufthansa
The idea is beautifully simple: type a destination into the Lufthansa app and you're already there.
Our protagonist flits between worlds — one moment at a dumpling shop in Shanghai, the next swimming in the turquoise waters off Rio, grabbing a sandwich at a New York deli, losing herself in the streets of Mumbai, dancing at a Roman wedding, standing quietly in the vast South African desert. Each destination unfolds as a genuine local moment rather than a postcard, and the whole thing carries that lovely quality of a daydream you don't want to wake up from.
The film was directed by Niclas Larsson (Iconoclast), whose touch for magical realism is exactly what the idea needed — reality and fantasy woven together so naturally you stop questioning where one ends and the other begins.
Working again with Niclas and the Iconoclast Germany team, our job was essentially to be invisible — clean-up, screen replacements, and finishing work that supported the vision without ever getting in the way of it.
The shoot itself was a proper multi-format affair: locations across several countries, captured on everything from 8mm and 16mm through to 35mm and VistaVision — the latter being a genuinely new experience for us and a great one. On top of that, many of the optical effects were created in-camera using a shutter distortion device, producing those beautiful light streaks that Niclas was so drawn to.
That combination made the VFX work particularly delicate. Every intervention had to respect not just the film grain and organic texture of the footage, but also those in-camera optical qualities — the kind of thing that's easy to accidentally smooth away if you're not paying close attention.
The screen replacements were their own puzzle. Rather than generating screens digitally, we filmed real screens and replaced like-for-like, so the light spill, the reflections, the way the glow caught the talent's hands — all of it matched naturally. With very little to track and roto work that needed to be genuinely precise, it required patience. But when it came together, it really paid off.
I want to thank Iconoclast and Niclas in particular because without them, this project would not have been possible, and what they did was exceptional.