What does it take to make a CG character forget it's CG? For this Miracle-Gro campaign, directed by Alex Boudin through Rogue for agency Girl & Bear. One of the most rewarding projects we've had the pleasure of building.
A total tour-de-force to craft the story, work with the footage filmed by our friends at FutureDeluxe and build the content for the biggest event in Formula 1, the Las Vegas F1 Grand Prix.
In partnership with Benenden Health and ITV, we produced a suite of three commercials positioning Benenden as the smart, cost-effective health solution for modern businesses.
Considering that one in every two people will be diagnosed with cancer in their lifetime, I can't think of a more relevant campaign I have been part of. This is not a distant statistic — that's colleagues, friends, family members, and quite possibly you or me.
The concept of Lil Miquela's transformation and her journey of self-discovery was mesmerising, even on paper. The VFX work required for this project was substantial, not only for our hero, the iX2 vehicle, but also for our protagonist, Lil Miquela.
I felt truly honoured to have the opportunity to be trusted to work with Disney's most beloved character, Olaf, in what is surely a great adventure with Lego, snow and a bunch of amazing kids.
We are delighted to have been part of this lovely piece with director Simon Willows and McDonald’s, bringing to life their vision of a modern 8bit game.
