Vodafone 'Greener Together'

Director: Niclas Larsson
Prod. Company: Iconoclast Germany
Agency: Jung von Matt
Client: Vodafone

Another wonderful chapter working with Niclas Larsson and the teams at Iconoclast and Jung von Matt — this time for Vodafone's new green initiative, and a film we're genuinely proud of.

Shot on celluloid at Stage Studios in Bulgaria, the foundation was already beautiful. Our job was to honour it — extending the environment so convincingly that the studio never revealed itself. The streets needed to feel like streets, the shops like actual places people use, the architecture grounded enough to read as New York. And then, of course, everything had to grow.

The celluloid look set the tone from the start and kept us honest throughout. Grain isn't something you can treat carelessly — it has character, and the moment your integration disturbs it, the eye knows. Colour matching followed the same logic: the film stock's particular palette became our reference point for every element we introduced.

The tree was the heart of the film, and we were determined to protect that. Where we needed to extend or add, we did — but we kept as much of the original footage as possible, which meant rotoscoping leaf by leaf. Painstaking work, but the naturalism it preserved was exactly what the film needed and what we were obsessed with achieving.

The car shots presented their own puzzle. The shadows on the plate weren't landing correctly, so rather than fight them, we made the call to remove them entirely — rebuilt the car in CGI, then reconstructed the shadows properly in compositing. More work, but the right result.

A pleasure, as always, to do this kind of work alongside the very best.