Gousto 'Give it some'

Director: Juan Cabral
Prod. Company: MJZ UK
Agency: Mother UK
Client: Gousto

Some projects just have everything — the right agency, the right creative team, the right director, the right brand, all pulling in the same direction and brave enough to do something genuinely different. This was one of those.

We're proud to have helped our friends at MJZ, Mother London, and Gousto bring this to life — led by Juan Cabral, remotely supervised, in the middle of Covid. Not the easiest conditions for a first project. But then, this was Rohtau's very first job — the one that started everything — and something is fitting about it being this ambitious.

The approach was rooted in craft: stop motion, traditional prop photography, VFX and CGI all working together, each one in service of the story rather than competing for attention. Juan's vision was the north star throughout, and keeping that intact — respecting the integrity of what he'd imagined while solving the practical challenges of making it real — was the job.

Looking back, it set the tone for everything that followed. Here's hoping every project is this much fun.