Director: Richard De Aragues
Production: Carnage Films
Client: McLaren

As you can imagine, I love cars; these machines embody all the engineering and art at its most developed and daring to produce the ultimate sensation, the ultimate driving experience.

The launch of a brand new McLaren is no small feat; being involved in one that celebrates Senna is even more important, so I was truly over the moon, and on this occasion, we put all our energy into avoiding touching the car, so I am particularly proud of the honesty of the film.

Anyway, I did kickstart the project, approaching the previsualization to test how readable the text was and determined the sizes, along with helping plan the camera match move, which was done by the amazing guys at Glassworks.

But I miss being on set and driving in the car with Bruno Senna... that would have been EPIC!


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