ArcaEx 'Chess+Pigeons'

A crazy story of scale, two commercials and huge numbers at its core. Crowds of people. Another one perfect for Massive.

Jordi Bares

Jul 12, 2004

1 min read

Jordi Bares

Jul 12, 2004 - 1 min read

Jul 12, 2004

1 min read

Director: Matthijs Van Heijningen
Agency: Fallon Minneapolis
Production: MJZ
Client: ArcaEx

A beautiful commercial shot in Argentina, which forced us to rethink some massive agents to be able to make this possible, as these are so tightly packed.

Chess

Pigeons

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