Guinness 'Bring it to life'

A majestic mega-project where all sorts of techniques were used to create the world, from floods to clouds, from forests to seas, from fish to grass, everything had quite a lot of postproduction.

Jordi Bares

Nov 05, 2009

1 min read

Jordi Bares

Nov 05, 2009 - 1 min read

Nov 05, 2009

1 min read

Director: Johnny Green
Agency: AMV/BBDO
Production: Knucklehead
Client: Guinness

This is the result of a visionary director of epic proportions and attention to detail, months of work and many revisions to produce the most complex visual feast we have ever done on a single job.

I contributed my bit on the animation and tweaking the setup for the fish school and their integration into the scenes they appear after a first round of iterations.

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