Gumtree 'Turning Point'
One of those great projects where CGI assists to get things in camera done.
Feb 28, 2018
2 min read
Director: Simon Willows
Agency: Fold7
Production: figuring
Client: Gumtree
The main thing for this project was working closely with the wonderful Simon Willows in planning the effects and figuring out set dimensions, camera and transitions before going to shoot.
Approach
We utilised a mix of models and real objects that the director, who is super experienced with these kinds of things, aimed to create from the very beginning.
For the car, we used a forced-perspective trick with a table dressed as a realistic road that had a second car underneath, and when the girl takes the car, it is actually a second take.
And here is behind the scenes.
We did several tricks that were variations of the same ones, all based on forced perspective, and pretty fun to see in action, of course.
But I certainly enjoyed it a lot, apart from twisting my ankle on set. :-P