Hutchinson 'Jellyfish'
A fantastically bizarre and psychedelic commercial that put our animation capabilities to work in new and strange ways, later this sparked a whole line of projects for Hutchinson 3 due to the huge success of this one.
Jan 10, 2005
1 min read
Director: Fredrik Bond
Agency: WCRS
Production: MJZ
Client: Hutchinsonat
A bizarre tale of friendship that took us to look very much at volumetric rendering and ended up doing some tricks to make sure we captured the volume of the tentacles.
Animation was very hard as it was all forward kinematics and every tentacle has loads of bits, but sure enough, it works great.
From the beginning, we recognised the amazing world we needed to recreate and, as a result, put a lot of effort into the animation design and integration, as otherwise we would have done a pretty bad job of such a good job.
I must say I love these jobs, and as always, working with the amazing Fredrik Bond was a true pleasure.