Hyundai 'Geneva Motorshow'
A phenomenal opportunity to direct the Geneva motorshow's large screens that would be supporting the launch of the new Santa Fe model.
Apr 29, 2013
2 min read
Director: Jordi Bares
Agency: WonderSphere
Client: Hyunday
The idea was to create content that could be utilised on the very large screen (30m x 6m) at the Geneva motorshow alongside the new advert that had to also be prepared for the screen.
The design language created was around four aspects of the vehicle and we created four different clips for it.
Rythm
Light
Flow
Energy
How
We created the massive content for the screen, custom-tailored and even did some serious colour analysis of their LEDs to make sure the color management and accuracy were as good as possible.
Of course, the event was the key... all ready for the massive one going online!
custom-tailored