KFF 'Street+Urban'
A tale of beauty we had the luck to work for where dancing crowds move as a cellular system depicting how AIDS could move and how the knowledge is also moving.
Sep 12, 2005
2 min read
Directors: Si & Ad
Agency: Crispin Porter + Bogusky
Production: Academy Productions
Client: KFF
This is one of those jobs where the script and treatment make you wonder if this would ever go to work, a humbling experience to realise a director has a vision you don’t yet see, but you have to trust them and by the end, you are totally in love with the job.
Street Replication
Urban Replication
A job of sensibility and very complex choreography, so I made the decision to try to delay the motion capture shoot to after the actual shoot, so I know what to capture, as I expected one thing yet knew would be totally different from what they had explored.
This was true, and the plan is to deal with 8 different moves and all variations, transitions, accents, and whatnot, but around those key moves, for example, one was called the flower, another the flamingo and so on.
The triggering of those moves was what was giving the impression of changes and transmission of information (genetic code).
And if you look carefully, you will realise all the layout and animation is actually copies of body cell structures and how they move.
Massive was used for the job, and we managed to set up this very complex system so the directors could actually drive the action as they wanted.