Phillips 'LED'

Director: Phillip Andre
Agency: Tribal DDB Amsterdam
Production: Independent Films
Client: Phillips

I will try not to reveal too much, but of course, the approach was this time more methodical than ever on how our assets were created and later used.

More and more I have arrived to a place in which I am trying to change how we light things and this project was the very first one in which things were done properly, or course now looking back I realise there was much more to do but the seed was there.

Approach

Specially interesting is the fact that we really did try to build everything for real, it was only the very impossible shots, the ones that required our help.

As you can imagine, cabling was a huge issue, and some of these extensions were designed to unclutter the street rather than for the sake of not putting in lamps.

In a way, the question really was to keep the true lamp signature, and for this, we relied on IES profiles of these lamps, so we were as close to the real thing as we could and avoid any artistic interpretation other than the director.

When it came time to turn on the lights, we paid attention to the real process these lamps go through so they ignited the same way, maintaining consistency with the real world.

The process, we managed to validate that the new, physically correct approach really paid off, as we didn’t fake anything regarding the light and shadows these produced.

For the final shot, our artists built in Softimage ICE a sophisticated setup that would permit us to animate the textures in After Effects and then plug these to ICE to turn on and off the lights while keeping these lamps' signature.