Taylor's 'Welcome to Coffe'
What a wonderful project to be part of, in my opinion the bravest creative agency putting a radical proposition forward and actually pushing for it till the end.
Jul 14, 2014
2 min read
Director: Frank Budgen
Agency: BMB
Production: Gorgeous
Client: Taylor's
It is an inspiration to work with such a talented and committed group of creatives in a time of general mediocrity and safety.
The director was given free rein to explore, conceptualise and bring Taylor's coffee brand to the public in a totally new way, and he delivered once again.
The planning required was pretty impressive, but it also required going into a studio for a few weeks and exploring until he got the right balance. For this, several collaborators joined in one of the most amazing experiences they will surely have in their lives.
Our role in post-production was smaller than in other jobs as we were involved in planning and supervision, testing solutions and making sure that during the process, we didn't pollute the concept or the execution they crafted.
For this, a series of meetings and an in-depth explanation of every single process we were doing was mandatory. The final result is the most hallucinatory commercial I have ever worked on, yet as a coffee addict, I totally understand what they were doing.
