Director: Juan Cabral
Agency: Mother
Production: MJZ
Client: IKEA

Visually rich and with a wonderful edit, it was approached with utmost care to only produce VFX on a handful of shots.

Obviously, the biggest effort was in recreating a CGI sheep we could use across the whole commercial, and for this, the team invested some time in getting it just right based on reference photography from real sheep.

We not only produce a super-realistic CGI sheep...

but also produce several invisible things, like the graphics on the massive LED screen or screen graphics for the phone.

And of course, the CGI sheep was stuffed with CGI confetti that we referenced from real confetti on set.

The animation of the sheep was fundamental, and we produced a number of variations that kept evolving until the last week, as we wanted to make them very clear.

Ligthing was also extremely taken into consideration as we had to replicate the lighting on set with all those searchlights... not easy but I feel we got it right and maximised how readable the shot was.

For the final shot, we did a few variations until we loked it on one that didn't feel to CGI from the point of view of animation.

All in all, it was a real pleasure to work with such a talented team and produce this beautiful and quirky piece.

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