Rolex 'Letters'
A beautiful project for Rolex working alongside the great Juan Cabral, a true creative force and one of the few directors I know could be in charge of this kind of project with such a steady hand.
Feb 25, 2019
2 min read
Director: Juan Cabral
Agency: JWT
Production: MJZ
Client: ROLEX
Most of the work involved projecting graphics onto the screens and treating some of the archive material, but even this is not trivial, given the responsibility of it all.
Of course, the development of the graphics had to be well crafted since one on set, that is what they will get to film, therefore we did a few internal tests with a mockup CGI scene that allowed us to be confident that what Juan wanted was correct.
A true honour to be part of it.