Director: most
Agency: Publicis Mojo
Production: Exit Films
Client: Nike

Probably the darkest and most obscure project I have ever worked on, my work was mostly on the particles dancing around the feet, and although they are pretty dark, the project on film looks terrific.

On this project, I used Maya and its fluid system, driving particles, which were later integrated with the main feet shot to give the sensation of feet going through a dense medium.

The modelling of the foot was something quirky, as it needed to be easily readable, which was something odd, but at the same time, did not reveal that we were talking about a running shoe.

All in all, a very fun project, beautifully directed.

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