Director: Alex Rutherford
Agency: TBWA
Production: RSA Films
Client: PlayStation
A brilliant idea which proved to us how complex animation can be with morphing rigs, a true demanding challenge to portray this morphing creature changing all through London.
Funny enough, the process of discovery was easy because the director himself was a 3D artist who really wanted to take the concept forward his way.

The pieces were hand-animated constraints to the huge rig that had all the limbs ready to go although some artists discovered that by improvising the rig, the results were far better, giving them full control at the expense of hand-constraining it all every single time.

Of course, when a change happened, we had to delete from that point onwards and lost tons of time doing it again, but that was the nature of the beast.

The very big time assembled for this job had to also reconstruct big chunks of the city to sell the integration of this creature and the environment, like the whole mechanical staircase and tunnel areas.

