Pontiac 'Equalizer+Swarm'
A complex job in which we developed not only a visual style and language but a whole set of techniques and tools to achieve those abstract, beautiful lines and color.
Mar 06, 2006
1 min read
Director: Pleix
Agency: Leo Burnett Detroit
Production: Furlined
Client: Pontiac
Car rotoscoping was pretty hardcore on this one, as we had to put the reflections back in, of course the space was lit for the car, so as you can imagine, there were very few places for tracking markers both in the space and the car.
Worlds
Swarm
Interestingly enough, the architecture of the space was really built in great detail by assembling varied blocks of streets and buildings, which together set up this very long stretch of the city.
Also interesting was the particle system, which had to be scripted and directed in a very complex way; furthermore, there were some very nasty reflection bugs, but we managed to put it together after lots of swearing.
