Before Mountain was on TV suddenly another commercial required the use of crowds and again after the huge success on Mountain I dediced to get another spin on Massive and make a much more advanced social behavior based on real observations on the field.
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A crazy story of scale, two commercials and huge numbers at its core. Crowds of people. Another one perfect for Massive.
A wonderful project to work for, three commercials feautiring millions of leaves and trees. The challenge this time to build a world where these amazing actors could live in.
A huge commercial in every single sense and a clear showcase of technology to the service of a great idea. Probably this is one of the most radical commercials, not only in the idea but in the making as after Radiohead’s project I decided it was the perfect ground to put Massive technology in motion so after some tests the director moved on to shoot this project.
A computer generated promo extravaganza where all our tools were used to their limits into a huge team of 23 people working flat for a couple of months. Rigid body simulations, cloth, crowds, motion capture, facial capture even special software was developed to build this animated polygons reduction.
Fantastic tale in a fantastic world inspired by HR Gigger. The train was built in a way it resembles this fantasy where a gorgeous woman goes for a ride.
A wonderful concept made this my special baby as The Quest is a first timer for many of us, from the creation, shoot, character development. Everything was extremely carefully planned and the final product shows the amount of love we all put into it.
A complex CG job, the kind of “obvious-yet-invisible” effects, in this case a mass of bisons in front of camera plus major city extensions.
A humorous ad that put some fun into the beer’s battle, with many little things hidden this is one of those ads you will see a hundred times and something new will appear.