A wonderfully clever campaign for us to reflect on what we read and how it influences us.
Category: Advert rss
The second installment of the new MoneySupermarket Campaign started last year.
Changes are we all recognise the feeling of endless bills, we helped create this journey.
This gorgeous project for IKEA made my day when I read the script.
What an opportunity to work with the super talented Antoine Bardou-Jacquet, loved it.
Marshal is pretty much the definition of cool, what a lot of fun to work with the talented Kevin on this piece.
The latest installation of the UEFA Champions League brand identity.
Which is the best place to do spaceships? Framestore, that is for sure.
One of those great projects where CGI assists to get things in camera done.
My first project at Framestore, first project with Daniel Kleinman and a Paddington project! That is luck.
A dream come true (kind of), doing a commercial for McLaren.
I am fascinated by traditional optical trickery like the ones used before visual effects.
At first I couldn’t belive it, there is a town called Boring!
What a wonderful experience to work again with Sonny London and MJZ LA on the latest H&M project featuring David Beckham and Kevin Hart on a journey to Vegas, full of accidents and laughs.
A great project for the wonderful guys at Nike that is very close to my heart given I used to play Basketball when I was young.
Huawei ramping up their brand and quality of their product renders.
An enigmatic and fascinating piece by one of the best directors out there.
What a joy being being able to shoot at Arsenal with these elite athlets which, by the way, are quite grounded to Earth.
There are few projects where a director’s vision is so radical, creative and demands such a technical effort as to challenge every single artist to the limit.
It feels I found my voice in between the most traditional effects and the very cutting edge technology and in this new chapter of this is a great representation of working for the story rather than for the fireworks of accomplished VFX.
What a wonderful project to be part of, in my opinion the bravest creative agency putting a radical proposition forward and actually pushing for it till the end.
I will relish this one all my life, working with one of the best directors in the world, a brave creative team and some of the most talented artists to bring something truly special to the screen.
What is not to like, filming with Rosie Tapner and the the guys from AC/CD/CD
A super creative set of films for Ryan Hope, not many effects but what a wonderful journey this was… quite something…
I can safely say I have been waiting years for a job like this to appear in the radar, needless to say when we were awarded the job, we were literally over the moon.
This may have been one of the most difficult jobs I have done due to the nature of the deconstruction process and how complex is to make a system directable.
A brilliant little project I really did enjoy from start to finish, specially because it was 3D free and it was all about ingenuity and craft rather than trying to do 3D where we didn’t need to.
I had the opportunity to work on this new installation of Heineken for the renowned director Matthijs van Heijningen with none other than Daniel Craig, pretty crazy stuff.
A wonderful adventure in the world of Muller, now let’s throw everything we have at it and make it bigger, better and as crazy as we can. Now how to do this??
When I was given the opportunity to direct another animation job I was so excited, specially Sunlight that was a very nice realistic looking job with live action.
An interesting take on the journey of light, we did hopefully make our shots totally invisible.
A great opportunity to put my latest research in true motion, not only little tests but truly a new approach on our lighting pipeline that did permit us to produce such huge job in record time without suffering too much.
My directorial debut and a wonderful experience where I feel a part of me lives. From the script, editing and planning to the production journey I have memories I will cherish forever.
This is one of those jobs that pushes our technical tricks to the limit, from the shoot itself that required lots of time and effort to the actual paper carving and of course, paper landing in a natural way but directable and for this we used every single tool under the sky, from XSI to Maya to Houdini, from Zbrush to… anyway… almost all of them.
A huge challenge with 13 commercials done, fur, hair, cloths, body skin simulation, facial animation and what not, all done during a period of 6 months and a big team of 16 people for Orangina.
A majestic mega-project where all sorts of techniques were used to create the world, from floods to clouds, from forests to seas, from fish to grass, everything had quite a lot of postproduction.
A tremendously success of the journey of a man through a day in life as every single kind in this planet has dreamt a few times.
A great experience on creative design for a great brand where we were trying to develop a different style of visuals, more dramatic, more intense, very like a comic book.
A wonderful experience as a shoot supervisor for a character animation job shot in South Africa Johannesburg city in which weather conditions proved very complicated plus a very complex shoot on the middle of a tough city.
An amazing challenge where technology was put in place where it really helped, a tremendous shoot with brilliant moments… Not only we needed to understand the moments where we were shooting given the liquid nitrogen used only worked under certain temperatures and humidity conditions.
I can say this project was great fun, watching the edit evolve and seeing it alive was a great opportunity and felt very lucky to be part of it, Probably the best bit is the fact that the effects were there to drive the commercial and immerse you in the game which is the ultimate goal of it so if there is a key role to fit is this one creating the stadiums and populating them with crowds.
A fun project done in Los Angeles office for JCPeeney where choreography was the name of the game, maintaining the crowd still yet alive and being able to pass people from hand to hand. Very interesting technical exercise for beautiful and playful commercial.
Probably the project from hell for every single CG artist, cloth, motion capture, facial scanning, skin, famous and recognizable characters, grass, effects to stop a train, crowds of impossible scale, crazy mechanical legs attached to humans, one single full game with 22 players plus extras and to make it worse, one single camera move set in the future.
A wonderful idea for one of the best brands in the world, executed in a fabulous way with some little help from post-production effects, not much though.
A clearly gorgeous idea of looking to history of a legend like Jeep with the history of our modern world. Truly a pleasure to work on this project although I must confess it was very hard to deliver 12 cars in such extreme conditions recreating the look of each particular film.
Probably the first one single take job i have done and loads of fun and creative challenges, from on set supervision to how to resolve different pack shots and various cut downs.
This is one of those really complex and exciting projects I have worked, and although it looks minimal work the fact is that it is just the opposite as everything is CG in this batch of 12 commercials.
The second release of a great project where a robot incarnation has been revamped from scratch. It was a huge task in the motion capture side of the project as the ice is very reflective surface and the amount of surface to cover was really big.
A really complex fully CG project that has been a refreshing opportunity to do a bit of character animation and put the visuals to the test trying not to copy anyone, but develop a different look for this kind of projects.
Probably one of the most significant projects I have eve been involved in, a true milestone.
A complex job in which we developed not only a visual style and language but a whole set of techniques and tools to achieve those abstract beautiful lines and color.
By far the most complex animation job we have done and would ever do, changing from rig to rig as the character morphs from one object to another and legs come head, head comes arms body splits all in a very controlled way fitting the music to the frame.
A refreshingly moody fully CG job that turned out to be one of th emost fun to work for. Tons of fluid dynamics to move particles so the environment feels full of fluid.
Another creative take exploiting the new possibilities of crowd controls with Massive to fill up an stadium and bring a very human story to life.
A tale of beauty we had the luck to work for where dancing crowds move as a cellular system depicting how AIDS could move and how the knowledge is also moving.
A bizarre adventure for one of the best directors of a girl in a stimulating world for Three where we faced a lot of invisible effects in order to give the project the scale it needed, from background enhancements to full city recontructions to building substitutions it was a real pleasure to do this job.
Two imaginative commercials done in parallel under the direction of one of the best directors nowadays.
A fresh one-to-one fantasy that gave us the chance to recreate a realistic speaker fighting with a jaw-dropping dancer.
A fantastically bizarre and psychodelic set of two commercials that put our animation capabilities to work in new and strange ways, later this sparked a whole line of projects for Hutchinson 3 due to the huge success of this two.
Before Mountain was on TV suddenly another commercial required the use of crowds and again after the huge success on Mountain I dediced to get another spin on Massive and make a much more advanced social behavior based on real observations on the field.
A crazy story of scale, two commercials and huge numbers at its core. Crowds of people. Another one perfect for Massive.
A wonderful project to work for, three commercials feautiring millions of leaves and trees. The challenge this time to build a world where these amazing actors could live in.
A huge commercial in every single sense and a clear showcase of technology to the service of a great idea. Probably this is one of the most radical commercials, not only in the idea but in the making as after Radiohead’s project I decided it was the perfect ground to put Massive technology in motion so after some tests the director moved on to shoot this project.
A computer generated promo extravaganza where all our tools were used to their limits into a huge team of 23 people working flat for a couple of months. Rigid body simulations, cloth, crowds, motion capture, facial capture even special software was developed to build this animated polygons reduction.
Fantastic tale in a fantastic world inspired by HR Gigger. The train was built in a way it resembles this fantasy where a gorgeous woman goes for a ride.
A wonderful concept made this my special baby as The Quest is a first timer for many of us, from the creation, shoot, character development. Everything was extremely carefully planned and the final product shows the amount of love we all put into it.
A complex CG job, the kind of “obvious-yet-invisible” effects, in this case a mass of bisons in front of camera plus major city extensions.
A humorous ad that put some fun into the beer’s battle, with many little things hidden this is one of those ads you will see a hundred times and something new will appear.