Mono by KUSA Projects
98 Posts

Portfolio

Over the years, I have had the opportunity to be part of some amazing projects, so here is a selection of those I hold dear and that I believe represent the kind of work I love.

98 Posts

Latest posts(98)

LG 'Steam'
LG 'Steam'

Director: Michael Geoghegan Agency: BBH Production: Spank Client: LG An amazing challenge where technology was put in place, which really helped, a tremendous shoot with brilliant moments. Not only do we need to understand the moments where we were shooting, given that the liquid nitrogen used only worked under certain

by Jordi Bares Jan 14, 2009
Nike 'The Next Level'
Nike 'The Next Level'

I can say this project was great fun, watching the edit evolve and seeing it alive was a great opportunity and felt very lucky to be part of it.

by Jordi Bares May 04, 2008
JC Penny 'Crowdsurfing'
JC Penny 'Crowdsurfing'

A fun project done in the Los Angeles office for JCPenney, where choreography was the name of the game, maintaining the crowd still yet alive and being able to pass people from hand to hand. Very interesting technical exercise for a beautiful and playful commercial.

by Jordi Bares Mar 11, 2008
Puma 'Until Then'
Puma 'Until Then'

How hard it was to choreograph 22 players not knowing where the camera would be was the biggest challenge, for this we had to resort to motion builder gurus to help us put it all together as the director wanted.

by Jordi Bares Jan 14, 2008
Guinness 'Tipping Point'
Guinness 'Tipping Point'

A wonderful idea for one of the best brands in the world, executed in a fabulous way with some little help from post-production effects, not much though.

by Jordi Bares Oct 29, 2007
Jeep 'Sandbox'
Jeep 'Sandbox'

A gorgeous idea looking at the playful nature of Jeep cars. Loved working on this one.

by Jordi Bares Jul 18, 2007
Jeep 'Heritage'
Jeep 'Heritage'

A gorgeous idea of looking at the history of a legend like Jeep, within the history of our modern world.

by Jordi Bares Jul 16, 2007
Rexona 'Synchronicity'
Rexona 'Synchronicity'

The first single take job I have done was loads of fun and creative challenges, from on set supervision to how to resolve different pack shots and various cut downs.

by Jordi Bares Mar 15, 2007
Orange 'Animals'
Orange 'Animals'

This is one of those really complex and exciting projects I have worked, and although it looks minimal work the fact is that it is just the opposite as everything is CG in this batch of 12 commercials.

by Jordi Bares Dec 03, 2006
Citroen 'CarBot'
Citroen 'CarBot'

The second release of a great project where a robot incarnation has been revamped from scratch. It was a huge task in the motion capture side of the project as the ice is very reflective surface and the amount of surface to cover was really big.

by Jordi Bares Oct 02, 2006
Thorntons 'Save my bacon'
Thorntons 'Save my bacon'

A really complex fully CG project that has been a refreshing opportunity to do a bit of character animation and put the visuals to the test trying not to copy anyone, but develop a different look for this kind of projects.

by Jordi Bares Aug 16, 2006
Sony 'Balls'
Sony 'Balls'

Probably one of the most significant projects I have eve been involved in, a true milestone.

by Jordi Bares May 23, 2006
Pontiac 'Equalizer+Swarm'
Pontiac 'Equalizer+Swarm'

A complex job in which we developed not only a visual style and language but a whole set of techniques and tools to achieve those abstract, beautiful lines and color.

by Jordi Bares Mar 06, 2006
PlayStation 'A day in life'
PlayStation 'A day in life'

By far the most complex animation job we have done and would ever do, changing from rig to rig as the character morphs from one object to another and legs come head, head comes arms body splits all in a very controlled way fitting the music to the frame.

by Jordi Bares Jan 02, 2006
Nike 'Mutant Foot'
Nike 'Mutant Foot'

A refreshingly moody, fully CG job that turned out to be one of the most fun to work for. Tons of fluid dynamics to move particles so the environment feels full of fluid.

by Jordi Bares Nov 14, 2005
Heineken 'One big game'
Heineken 'One big game'

Another creative take exploiting the new possibilities of crowd controls with Massive to fill up an stadium and bring a very human story to life.

by Jordi Bares Sep 22, 2005
KFF 'Street+Urban'
KFF 'Street+Urban'

A tale of beauty we had the luck to work for where dancing crowds move as a cellular system depicting how AIDS could move and how the knowledge is also moving.

by Jordi Bares Sep 12, 2005
Hutchinson Milkmaids'
Hutchinson Milkmaids'

A bizarre adventure of a girl in a stimulating world for Three. Just bonkers... and we love it.

by Jordi Bares Jun 06, 2005
Nike 'The Other Game'
Nike 'The Other Game'

Before Mountain was on TV suddenly another commercial required the use of crowds and again after the huge success on Mountain I decided to get another spin on Massive and make a much more advanced social behaviour based on real observations on the field.

by Jordi Bares Aug 11, 2004
PlayStation 'Mountain'
PlayStation 'Mountain'

A total game-changing commercial in every single sense and a clear showcase of technology to the service of a great idea. Probably this is one of the most radical commercials ever, not only in the idea but in the making as well.

by Jordi Bares Jan 01, 2004
Toohey's 'The Quest'
Toohey's 'The Quest'

A wonderful concept made this my special baby as The Quest is a first timer for many of us, from the creation, shoot, character development. Everything was extremely carefully planned and the final product shows the amount of love we all put into it.

by Jordi Bares Jul 18, 2003
Levi's "Stampede"
Levi's "Stampede"

A complex CG job, the kind of “obvious-yet-invisible” effects, in this case a mass of bisons in front of camera plus major city extensions.

by Jordi Bares Feb 06, 2003
Murphy's "Peanuts"
Murphy's "Peanuts"

A humorous ad that put some fun into the beer’s battle, with many little things hidden this is one of those ads you will see a hundred times and something new will appear.

by Jordi Bares Mar 11, 2002
BBC "Building the Great Pyramid"
BBC "Building the Great Pyramid"

A hugely ambitious project developed by the new branch of MillTV with more than 80 CG shots of crowds and ancient architectural reconstruction.

by Jordi Bares Jan 07, 2002

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